The Story of ADWM
We help founders and CEOs turn fragmented marketing into one clear growth strategy that saves money, reduces chaos and supports long-term business decisions
We bring European-quality brand and growth strategy to African and Gulf markets – fast, practical and priced for local realities.
You get access to tools and thinking that usually sit only inside large international agencies, translated into clear decisions your team can actually implement. Our role is not to “teach from a distance”, but to work alongside your leaders so your brand looks and behaves like a global player – with a sharp story, strong values and a clear Big Idea.
We bridge the gap between global standards and local context with real respect for cultural differences and genuine curiosity about how people live, buy and build brands in your markets. Your strategy is created at the meeting point of these two worlds – ambitious and world-class, but fully adapted to local realities. In the end, it’s not about slides – it’s about focus, better decisions and visible impact on growth.
That's Why
Fast growth without strategy creates noise. Strategy turns it into power.
Many fast-growing companies in Africa still operate with fragmented communication and no single document that explains who they are, who they serve and how they win. Brand DNA and Brand Growth Strategy change that: they give you one source of truth that aligns founders, investors, marketing and sales. Instead of testing random campaigns, you invest once in a structured strategy that helps you avoid costly mistakes, win better customers faster and compete not only locally, but also in regional and international markets.
Why us?
We position ourselves as a consulting firm focused on strategic marketing and brand development - not a typical creative agency. Clients gain the discipline of management consulting combined with the storytelling, creative, and digital skills needed to build modern brands. In markets where strategy is still maturing, this mix is rare - and it’s our edge.
With 22 years in advertising for 200+ European and American clients, and 11 years running an influencer-marketing platform with 20,000+ collaborations, we pair deep operational experience with data-driven insight to understand how brands grow today.
Why your brand needs a growth strategy
African and GCC markets are dynamic, but communication is often chaotic. Brands grow fast, yet their story, visuals and channels don’t keep up. Brand Growth Strategy brings structure and differentiation – something many local competitors still lack, creating an immediate prestige effect.
A new generation of managers educated abroad understands the value of professional brand strategy and feels the pressure of competition in fintech, FMCG and e-commerce. For them, Brand DNA is not a “nice document”, but a practical tool to win market share and investor attention.
Us in Numbers
200+
Clients we worked for in Europe
33
Industry awards
12K+
Ad agencies registered on AdWorldMasters.com
22
Years of experience
The Story of ADWM
We are not only close to brands, but also to capital. Through our wider network we stay in regular contact with investment funds and private investors who are actively looking for ambitious companies in Africa and the Gulf region
We don’t “sell deals”, but when a brand has a clear growth story and solid fundamentals, we can help it speak the language of investors and, where appropriate, open doors to conversations with people who are seriously interested in the region.
We understand what investors want to see: a sharp positioning, credible numbers and a realistic plan for scaling across cities and markets. That’s why our work on Brand Growth Strategy often doubles as preparation for fundraising – your brand narrative, metrics and roadmap are already aligned with investor expectations. It doesn’t guarantee capital, but it puts you in a much stronger position when the right opportunity appears.
How we help companies grow across borders
We work with selected founders, CEOs and leadership teams who want to grow beyond their home market.
Our work combines strategic clarity, cross-border experience and access to the right partners to turn ambition into structured, scalable growth.
Defining focus, positioning and long-term growth logic.
Growth Strategy
Supporting strategic market entry and cross-border expansion.
Market Expansion
Advising founders and CEOs on cross-border growth.
Founder Advisory
Connecting strategy with capital, partners and opportunities.
Strategic Partnerships
Client Stories
Behind every strategy is a real business story.
We work with founders and leadership teams facing real decisions: where to grow, what to focus on and how to align brand, marketing and sales around one clear direction. Each strategy is built on the realities of the business, its market context and the ambitions of the people behind it.
Femina
Femina is a women’s hygiene brand owned by Jeronimo Martins and sold in Biedronka stores across Poland. We were tasked with a full relaunch – from a fresher visual identity to a new narrative, “We bet on women”, aligned with the expectations of modern, active consumers.
Strategy
We designed a year-long strategy: the new website StawiamyNaKobiety.pl, display and social campaigns, a wide influencer programme (10 creators with dedicated product boxes) and a nationwide survey of over 3,500 women combined with a sales-driving contest. Together with research institute ABR Sesta we turned the results into a video report that closed the relaunch story.
FMCG & Retail
The strategy connected retail (Biedronka shelves), digital and research, giving Femina credibility comparable to global category leaders. The brand gained clear positioning around everyday support for women and a communication toolkit that can be reused in future activations.
Almatur
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Strategy
We created a brand-building campaign that also stimulated bookings – with a video hero and shorter formats for social, performance and TikTok/Instagram. Creative, media and influencers all worked around a single brand story, generating over 5 million video views and a clear uplift in interest during the key sales season.
Youth Travel
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Samsung
Samsung wanted to launch the N210 netbook with something more memorable than a classic media flight. We designed Samsung Game – an alternate-reality detective contest that lived simultaneously online, in social media and in real locations across Poland. Players hunted for six hidden flats with real cash inside, following clues, livestreams and buzz generated by the community. The campaign turned a product launch into a nationwide game and positioned Samsung as the most dynamic brand in the netbook category.
Strategy
In just a few weeks the site generated over half a million visits and more than 45,000 registered players – over four times above the initial KPI. Media picked up the story organically, resulting in more than a hundred news pieces and massive free PR. During the two-month sales window over 3,000 N210 netbooks were sold and Samsung’s share in the netbook market jumped from under 17% to nearly 29%. The project won MIXX Awards and Golden Arrow for best new-product launch and experiential marketing.
Technology & Consumer Electronics
This case shows how a strong brand idea plus precise growth mechanics (clear TG, gamification, social loops, PR triggers and retail push) can dramatically accelerate market entry. We combined storytelling, performance media and retail conversion into one coherent funnel – exactly the kind of thinking we now package into Brand Growth Strategy for tech and digital brands.