Brand Growth Strategy
for Africa & the Gulf
From chaos to control
Most companies don’t lack marketing. They lack a growth direction.
BGS gives you one market focus, one growth logic, and a roadmap your team can actually execute.
We help ambitious companies grow across Africa & Gulf Cooperation Council - from Accra and Lagos to Dubai, Abu Dhabi, Nairobi and beyond.
The Story of ADWM
Africa & the Gulf are not “emerging” anymore – they’re setting the pace
Over the next decade, most of the world’s fastest-growing cities will be here, with millions of new middle-class consumers coming online and skipping straight to mobile and digital.
Yet many brands still operate with vague positioning, fragmented communication and no clear roadmap for how to win in Accra, Lagos, Nairobi, Dubai or Johannesburg.
Brand Growth Strategy was created to close that gap: combining 20+ years in digital marketing with structured brand thinking, so leaders like you can turn this momentum into predictable, measurable growth.
Industries
Consumer & E-com
We help consumer and e-commerce brands stand out in crowded categories and turn attention into repeat purchases. From positioning and messaging to channels and content, we design growth strategies that build both sales and long-term loyalty.
Tech & SaaS
We turn complex products and features into a clear story that wins investors, partners and customers. We help tech and SaaS businesses focus on the right audiences, messaging and go-to-market so adoption and MRR can grow more predictably.
Financial & Fintech
We help banks, fintechs and payment brands clarify their value proposition, build trust and choose the right markets, segments and channels for growth. The result is a stronger brand that directly supports deposits, transactions and active users.
Mobility & Logistics
We help mobility and logistics companies focus on the most profitable customers, routes and services. A clearer value proposition and structured growth plan improve margins, utilisation and the quality of long-term customer relationships.
Real Estate & Hotels
We support real estate and hospitality projects in defining a clear promise, target buyers and priority locations. With a sharper brand and go-to-market strategy, your marketing starts driving more qualified inquiries, bookings and sales.
Global
experience for Africa
& GCC
Brand Growth Strategy
A complete brand-led growth strategy designed to drive focus, alignment and revenue in your key markets. We clarify your positioning, target customers, channels, content and KPIs, and deliver everything in one clear strategy deck with a 12- to 24-month implementation plan.
Brand DNA
Sprint
A fast, focused sprint to define your Brand DNA – who you are, who you serve and why you win. In a few weeks you get a sharp positioning and messaging platform you can use for campaigns, websites, sales decks and investor materials.
It’s all about a dialogue
A few words from our clients. See client stories for more.
The campaign was executed with strong attention to detail. Throughout the collaboration, the agency demonstrated high commitment and creativity. All key performance objectives were achieved on time.
Marzena Kowalska,
LUX MED
The preparation and execution of the campaign were handled professionally and on a very high service level. We value the team’s competence and recommend the agency as a trustworthy business partner.
Jerzy Teofil
Bank PEKAO SA
The ambitious marketing objectives were achieved within the agreed timeframe. The agency combined creativity, reliability, flexibility and strong commitment throughout the project.
Berenika Dumas
SAMSUNG
The ambitious goals defined at the start of our cooperation were met within the agreed schedule. The agency’s professionalism, flexibility, creativity and methodical approach deserve recognition
Michał Grzeliński
BEKO
Over a year of cooperation we have consistently seen high quality of work and reliable delivery. We can recommend the agency as a solid and creative partner for social media marketing.
Mirosław Sikorski
ALMATUR
Our cooperation quickly led to the business goals we had set together. The agency’s creative, individual approach and fast response times are among its greatest strengths.
Przemysła Płoskonka
TRITON DEVELOPMENT
.png)
